Mission Statement

Mountain biking's popularity is skyrocketing, accompanied by soaring prices. The initial investment required to embark on this exhilarating hobby can be daunting, with entry-level bikes alone often nearing $4,000. When factoring in essential accessories like pedals, protective gear, racks, shoes, and other necessities, enthusiasts may find themselves shelling out upwards of $5,000 before hitting the trails. Additionally, much of the available mountain biking apparel seems priced more like high-end fashion than durable, functional gear built for rugged terrain.

Our mission is to increase access to quality mountain biking gear by introducing more affordable options to the market. In the coming months, we will be expanding our product offerings to include a range of reasonably priced essentials such as shorts, jerseys, socks, gloves, and more. Through this initiative, we aim to make the sport more accessible and enjoyable for enthusiasts of all backgrounds and budgets.