We're two brothers based in Knoxville, TN, embarking on an exciting venture to introduce a more affordable mountain bike apparel brand. Our journey began with a shared frustration over the exorbitant prices of riding pants, prompting us to dive headfirst into the retail market. As we navigate this new terrain, we're learning the ins and outs of the industry with each step.
Our vision is simple: to offer quality mountain bike apparel at prices that won't break the bank. Starting with riding pants, we're committed to providing fellow enthusiasts with gear that's both functional and budget-friendly. And that's just the beginning – we're thrilled to announce that we'll soon be expanding our store offerings to include shorts, jerseys, socks, gloves, and more.
As we continue to grow and evolve, we're dedicated to staying true to our mission of making mountain biking accessible to all. Join us on this adventure as we pave the way for affordable, high-quality gear in the heart of Tennessee's mountain biking community.